With countless businesses benefiting from ecommerce, there had to be a tailor made solution to help streamline this overflow. E-commerce has the capability to serve a wide consumer base for any business niche.
Magento helps businesses tap on the effective abilities of ecommerce and can help grow an ecommerce brand’s reach exponentially in a short period of time with a small investment, something which is tremendously hard to achieve in offline retail.
In eCommerce, Magento and WooCommerce are two of the most widely used platforms. In this post, we list some features that make Magento a better choice than WordPress with WooCommerce.
Functionality and scalability
Magento offers e-commerce oriented features like sorting and arranging of search results, which enhances the surfing experience. It also lets you implement cross-selling and upselling strategies, with sections like “related products” on the product page and “you may like…” in the cart. When it comes to analyzing the performance of your website, Magento offers more data-like most sold, most viewed, most searched- readily available to the administrators. In addition to that, Magento also offers functionalities for product reviews, creating wish lists, setting pricing guidelines, and much more when it comes to product customization. Hence, making it a clear winner when it comes to functionalities in comparison to WooCommerce.
Since it is not bound by the capabilities of WordPress, Magento can handle websites that have a 100 products, to marketplaces as large as Amazon.
Affordability
WooCommerce is freely available as a plugin for its parent, WordPress. This means that there is almost no upfront cost involved in implementing the platform. Magento, on the other hand, provides an open source version that is totally free to use. It’s better because you get a more robust platform that has more features and is continuously developed.
Magento also offers a service, tailored particularly for small businesses, which was earlier called “Magento Go”. This makes Magento quite affordable, even for small-scale businesses
Security
An e-commerce platform has to store and maintain a large database of users and data related to their on-site behavior. There are also financial transactions taking place, other than the orders and invoices, which are transferred to-and-from customers and business partners. Hence, security is a priority and that the security of the website needs to be tight. This is where Magento triumphs again with its continuous delivery of security patches and updates, while WooCommerce is able to offer its users the basic security updates and features to protect their ecommerce store.
To Conclude
As you can see, Magento is clearly a superior platform and should be your choice for an e-commerce platform. The expertise at Jola Interactive can help you create a stunning e-commerce website that provides optimal user experience aimed at converting visitors.
But our services not just end at delivering an e-commerce platform that is tailored to your business’ needs. We also provide dedicated support for your Magento website. This means that your website will stay functional with continual updates, accounting for the growth of your catalog.
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